Should Branding Come Before Building a Website?

Many businesses start designing their website before defining their brand identity.

However, branding should normally come first.

Brand identity includes elements such as:

logo design
colour palette
typography
visual style

These elements form the foundation for how the website will look and feel.

Why Branding Improves Website Design

When branding is defined early, website design becomes more consistent.

It ensures that:

the website reflects the brand clearly
visual elements are cohesive
the company appears more professional

Without clear branding, websites often end up looking inconsistent.